Outlining brand values that resonate can help marketers attract Gen Z consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 31, 2019, 2:24 PM UTC

58% of Gen Z favour brands that have purpose, values and mission.

This piece says that brands with authentic values that conform to their products and services appeal to younger consumers. Reviewing their engagement and marketing strategies across digital and physical touchpoints can help brand align with their consumer’s lifestyle.

This article states that marketers can further attract Gen Z by providing entertaining content that is ingrained with a learning curve. Brands can also influence Gen Z’s desire for learning by creating socially conscious narratives combined with engaging content.

The author contends that marketers should try to bridge the gap between online and offline brand communication. Creating an integrated experience for the consumers’ online and offline interactions can help brands reach out to Gen Z better.

Read the original article

[2 minute read]