Enhanced page speed leads to better positioning on Google search results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 31, 2019, 4:59 PM UTC

53% of people who visit mobile sites leave a page that takes more than three seconds to load.

This piece says improved page speed allows brands to rank their websites higher on google search engine while providing a better user experience for consumers. Compressing HTML, CSS files and fixing broken links can help marketers reduce page redirects and improve the overall HTTP response time.

Brands should save time on sending multiple HTTP requests to servers and instead utilise the cache data from users to load the websites faster. Content distribution networks (CDNs) allows brands to store website data into multiple geographical data centres, making the websites load more quickly.

Optimising and compressing website images into correct size and formats can also help marketers reduce the page load time considerably. The author contends that brands should use tools like Google PageSpeed Insights to measure the performance of their websites and improve their loading time.

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