Showing support for social movements shows the brands are connected to the world around them.
Brands should layer their existing content format with GIFs, videos, infographics and even cartoons. It can liven up the content and make it more appealing for the brand’s target audience. But, marketers should maintain consistency through their campaigns.
This piece says that with brand-savvy millennials, who are immune to most marketing tricks, are now the biggest chunk of consumers in most marketers. To reach out to this demographic, brands should do their research and send them messages that resonate with their consumers.
The author further suggests brands follow trends and show their customers that they care for a cause beyond profit by supporting social movements. It makes brands more relatable to their consumers.
[5 minute read]