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By segmenting this data based on different time periods, brands can compare patterns as well.

This article suggests the key metrics to track in Google Analytics to get a broader view of website performance. By tracking device data, brands can view patterns of consumer behaviour and usage. It gives an overview of the devices visitors are using to access the site.

Marketers can track transaction data to identify sale patterns. Additionally, viewing transaction data in segments lets marketers compare patterns based on different time periods. Bounce rates, viewable across various Google Analytics reports, can point brands to a problem on a webpage that needs addressing.

While tracking conversion rates, the author recommends looking at individual channels, from certain specific traffic sources. Looking at individual landing page performance can also be helpful.  

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[4 minute read]

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