New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Repurposing older video content allows brands to increase their ROI.

This piece says that marketers should analyse their data to figure out which social networks attract their target audience.  They should then focus their video marketing on these platforms to drive audience engagement. Brands can further engage with their consumers and save costs by redistributing old videos on these platforms.

Tracking play rate and average viewing duration of videos can help marketers optimise their videos according to their campaign goals. Adding CTAs to branded videos can help brands push consumer engagement and improve conversion rates.

The author contends that understanding the target audience’s preferences can help marketers create content that resonates with them. Optimising high-quality, informative videos for social media platforms can further help brands connect with their prospects.

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[6 minute read]

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