A hyper-local strategy can help retailers deliver product ranges that suit consumers.
This article notes the importance of retailers delivering convenience to enable the success of their business. According to data from GlobalData cited in the piece, the grocery market as a whole is projected to be overtaken by the grocery convenience market in the UK by 2022.
Following the premiumisation trend, marketers could do well to develop a strategy to deliver premium speed-scratch and restaurant-ready-to-consume product solutions. Convenience stores will be bringing in more premium fresh ranges with holistic ingredients, as per Mintel’s 2019 predictions.
The article shares that 38% of UK shoppers visit a convenience store as they pass by, making it important for brands to understand their local shoppers and modify their product ranges accordingly. Designing packaging in such a way that it allows fora product's immediate consumption is another avenue for retailers to deliver convenience.
[4 minute read]