New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Tapping audience preferences can help marketers turn their content into conversation pieces.

Brands should be consistent with their posts and ask specific questions to audiences to increase engagement on social media platforms. Featuring pets and using visual themes in their content allows marketers to encourage a point of talking for the audiences.

Creating an exclusive “Club-Like” experience by using special names for the audiences, makes them feel special and thereby increases their dialogue with the brand. This piece says that brands can connect with audiences better by storytelling and using emotional cues in their posts.

The author contends that gamified content like trivia allows audiences to take part in the conversation further increasing engagement. Inviting people to share their expertise can help the brands to build loyalty while creating connections with their audiences.

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[10 minute read]

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