New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Setting campaign goals can help brands target consumers who are on the fence.

This piece says that remarketing strategies which are designed for specific goals allow brands to target undecided consumers. Aligning remarketing goals with their defined set of audiences allows brands to showcase their ads to relevant people and increase ROI.

Brands can choose between different advertising platforms like Google or social networking sites for remarketing campaigns. While social media provides brands with greater engagement through Likes, shares and comments, search engine marketing allows reaching out to consumers across websites.

Creating responsive ads with good content allows marketers to set the brand’s tone, and capture the attention of prospective clients. The author contends that brands should track the results of their ads with analytics and change strategies accordingly to create an effective remarking campaign.

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[5 minute read]

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