Websites get less than seven seconds to capture audience attention.
This piece states that by implementing a thorough content structure strategy, brands can increase on-page engagement and get higher rankings for their websites. An optimised structure, which makes use of headings and sub-headings, makes it easier for both visitors and search crawlers to scan and navigate the content.
The author suggests marketers should structure the content in a question-and-answer format to encourage audience curiosity and improve user engagement. Brands can also create a clickable table of contents, which directly leads to readers’ questions and help them with a concise answer.
Adding animated tutorials and mini-videos can further enhance on-page engagement. But, the author recommends brands should know who they are aiming their content at before they start optimising it.
[8 minute read]