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However, this should be done after having developed a broader social media strategy.

This article recommends measures brands can take for brand promotion on social media. Of primary importance is creating a social media strategy that clearly defines the target audience. Next is to identify the social media platforms this audience is likely to be present on. At this stage, brands must also set the key performance indicators.

Brand promotion can be done by working with influencers that can tap into their existing loyal audiences. They can also help secure honest feedback about a company’s product or service.

Running a campaign, competition and discussion on social media is also a means of brand promotion. The author suggests setting aside budget, however small, to run a paid advertising campaign to reach a broader audience.

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[3 minute read]

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