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The European Commission has released a report on the impact of EU data protection rules and possible improvements in implementation.

The European Commission has launched a new campaign to encourage Europeans to read privacy statements and optimise their privacy settings. The report comes after a recent Eurobarometer survey found that only 20% of Europeans know which public authority is responsible for protecting their data. 

The report found that while GDPR has led businesses to develop a compliance culture, it had also made citizens more aware of their rights. The commission is expected to further strengthen data protection rules.

The commission said it supports digital transformation but will give full respect to individual rights.  The Commissioner of Justice, Consumers and Gender Equality, Věra Jourová said, “…work needs to continue for the new data protection regime to become fully operational and effective.”

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