New Ideas in Marketing
Essential news for marketers, summarised by YouGov

According to Pew Research, just 10% of popular channels produced 70% of all content in the first week of 2019

Pew Research conducted a study to discover upcoming trends on YouTube and found that 79% of all views were from 10% of channels with popular videos. The study analysed YouTube channels with at least 250,000 subscribers.

The report indicates that a small number of YouTube creators are responsible for most views on the platform, giving the influencer marketing an edge. Popular channels posted almost a quarter-million videos totalling 48,486 hours worth of video content.

Most YouTube videos had an average duration of 12 minutes to meet the website’s threshold for ad placement. While videos for children below 13 and those with keywords like “Fortnite” and “prank” were quite popular on the Google-owned website.

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[5 minute read]

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