B2B businesses must use insights from customer feedback to compete in the digital space

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 25, 2019, 9:44 AM UTC

Flexible cloud-based ecommerce systems can assist brands monitor consumer needs in near real-time.

This piece notes that for B2B businesses to only offer ecommerce services isn’t enough. They must also factor in consumer pain points to be able to deliver quality digital experiences.

According to a Gartner study, 81% of companies will mainly compete on customer experience in two years. Businesses can gather customer feedback through Voice of Customer (VoC) programs and by using online tools.

They can also understand customer needs by studying how consumers interact with a brand’s website. Further, a flexible, cloud-based ecommerce system can provide low code updates and let marketers monitor consumer needs in near real-time.  

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