85% of marketers consider creativity important for the future success of a business

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 25, 2019, 12:20 PM UTC

But, only a modest 47% of them are looking to prioritise investing in it.

Isobar surveyed 1,000 CMOs and senior-level marketers across the globe and found that for 85% of them creativity and big ideas are vital for their company’s future success. In this case, the big ideas are the ones that “build the brand” and “create an emotional connection”.  

However, only 52% of respondents ranked creativity as the most crucial factor. And 47% of the respondents indicated they would invest in creativity as a priority next year.

Additionally, the report provided that advancements in tech developments are changing customer experience expectations. These increased expectations were identified as barriers in delivering high quality customer experience by 57% of respondents.

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