Small and medium business owners can now promote their services on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 24, 2019, 6:08 AM UTC

Over 10 million small business leaders in the US market use LinkedIn.

A feature rolled out recently by LinkedIn will let small and medium business (SMB) owners list the services offered by their company on their LinkedIn profile pages. This inclusion qualifies them to show up when those services are searched for.

The feature will be made available to freelancers and small business owners in the US through a Premium Business LinkedIn subscription. It will be rolled out to all SMB owners in the coming months.

The article notes that the feature is useful for companies that are time and resource deficient to be able to implement a social media marketing strategy. Premium Business subscribers will be able to list their services in a box titled “Add Services” under their profile photo.

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