Marketers should use Augmented Reality to deliver contextual information in ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 24, 2019, 8:58 AM UTC

Programmatic advertising is expected to reach $57.36 billion in 2019.

This article notes that augmented reality (AR) allows marketers to deliver contextual information in their ads and can deliver high recall value ads. Revenue from AR ads is expected to reach $2 billion by 2022, according to a study by eMarketer.

AR ads can be used across industries, as they can convert information into easily consumable snippets. However, in the advertising sector, it will broadly influence the immersive media experience that can provide a unique experience to customers and can keep them highly engaged.

Using AR ads further allows marketers to create an innovative brand image, like Nike selling limited-edition sneakers through street signs. The author contends that AR-powered ads ensure repeat consumer engagement, which in turn can be leveraged by marketers to make sales conversions.

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