Brands can use behind-the-scenes videos to redirect the viewers to an original ad

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2019, 5:47 PM UTC

Entertaining and informative round-up videos can help engage the audience.

This piece suggests the types of videos businesses can use to boost their video marketing strategy. Brands could include Q&A videos in their strategy to answer consumer queries and address their pain points.

They could also develop behind-the-scenes videos of their commercials or social ads. This can be effective in reinforcing the message of the actual advertisement and also to redirect audiences to the original video.

A collection of videos can carry information sourced from a brand’s news releases, updates, product releases and other habitual content. Companies could schedule a live video to tease an announcement. On the other hand, a live broadcast can be used to have an informal live discussion with the audience. 

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