Entertaining and informative round-up videos can help engage the audience.
This piece suggests the types of videos businesses can use to boost their video marketing strategy. Brands could include Q&A videos in their strategy to answer consumer queries and address their pain points.
They could also develop behind-the-scenes videos of their commercials or social ads. This can be effective in reinforcing the message of the actual advertisement and also to redirect audiences to the original video.
A collection of videos can carry information sourced from a brand’s news releases, updates, product releases and other habitual content. Companies could schedule a live video to tease an announcement. On the other hand, a live broadcast can be used to have an informal live discussion with the audience.
[4 minute read]