Using tactile imagery in VR can help brands influence consumer behaviour

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 22, 2019, 2:39 PM UTC

Goldman Sachs estimates that investments in VR and AR tech will touch $1.6 billion by 2025.

Brands should be ready to adapt to virtual reality as increasingly social connections, and business will be conducted virtually. But, marketers should use different approaches to advertising in various forms of Automated virtual environments (AVEs).

This article says simulations are cost-effective and easy to implement while allowing brands to influence their consumers purchasing behaviours. While simulations do not provide a completely immersive experience, heightened emotional stimuli like tactile imagery can help brands engage consumers with high product knowledge.

The author contends that AVEs also allows consumers to disengage from the experience at their will, offering them various levels of immersion. Immersive applications can also be used to teach consumers new skills and help brands connect with the customers better.

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