A Salesforce report has measured Prime Day's impact on retailers.
During the two-day shopping event on Amazon, non-Amazon retailers noted a 37% year-over-year increase in revenue. Many retailers, about 51%, ran sales campaigns to capitalise on the opportunity.
Monday morning 9 a.m. (Pacific Time) witnessed a revenue peak driven by extended sales periods. This trend stayed consistently high throughout the day. Retailers also provided free shipping, 71% of all orders were shipped free of cost.
Mobile order shares also hit a landmark, with 49% of orders and 65% of visits originating from mobile devices. This translates to a 20% year-over-year growth for mobile order shares. Additionally, consumers who clicked on AI-driven product recommendations spent 32% more on average per order.
[6 minute read]