B2B brands can use customer stories as part of their content marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 17, 2019, 5:17 AM UTC

Such videos can give the audience an insight into the use cases of a product or service.

According to Cisco, video will account for 82% of all web traffic by 2022. During a long sales cycle, sharing the appropriate video content at the right time is an effective way to achieve targets.

This can also help B2B brands gain top-of-mind awareness. As part of their video content strategy, brands could use feature customer or success stories to convey how their products are being used.

This approach gives buyers a proof that the product works. It also demonstrates that the product or service can serve companies of a specific size, type or market. Employee stories can be used to a put a face to a brand. These stories can feature career growth and activities outside work, causes the business supports among other themes.

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