Influencer marketing spend sees 83% year-over-year growth in the US and Canada

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 16, 2019, 5:09 AM UTC

Fashion Nova and Ciroc were noted to be the top spenders.

As cited in the article, an Instascreener study has revealed that Q2 2019 saw advertisers spending $442 million on influencer marketing. This is an improvement of 18% from the previous quarter. The report also observed that influencer marketing in the US and Canada saw 83% year-over-year growth.

The article provides that the quarter saw $314 million spent on Instagram of which $58 million reached fake followers. At $5.5 million, Fashion Nova was the top spender with vodka brand Ciroc following it $3.4 million spend.

The article cites a study by Whalar which revealed that influencer ads are “more emotionally intense”. It found that people are more likely to remember influencer ads than those on TV, Facebook or YouTube.

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