Fashion Nova and Ciroc were noted to be the top spenders.
As cited in the article, an Instascreener study has revealed that Q2 2019 saw advertisers spending $442 million on influencer marketing. This is an improvement of 18% from the previous quarter. The report also observed that influencer marketing in the US and Canada saw 83% year-over-year growth.
The article provides that the quarter saw $314 million spent on Instagram of which $58 million reached fake followers. At $5.5 million, Fashion Nova was the top spender with vodka brand Ciroc following it $3.4 million spend.
The article cites a study by Whalar which revealed that influencer ads are “more emotionally intense”. It found that people are more likely to remember influencer ads than those on TV, Facebook or YouTube.
[2 minute read]