New Ideas in Marketing
Essential news for marketers, summarised by YouGov

This includes new video analytics tools.

Marketers on Pinterest can view all of their video content in one place with the recently launched new videos tab. Video analytics tools have also been made available. The tools will allow brands to assess the performance of their video content.

The tools will also give them access to data on lifetime values. Additionally, through Pin Scheduler, businesses can set video posts up for upload in advance. The article provides that users on Pinterest are 54% more likely, as compared to those on other social media platforms, to be “inspired to action by video” on the platform.

Brands such as L’Oreal, PureWow, Tastemade and Giada De Laurentiis' Giadzy are currently using video on Pinterest for storytelling. Last year, Pinterest has rolled out its max.width ad format that covers the width of a smartphone screen.   

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[3 minute read]

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