Businesses must update their data collection methods to avoid being penalised

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 12, 2019, 3:21 AM UTC

Verify an agency’s credibility in keeping data secure when working with one.

This article reviews the key areas that brands should consider when managing big data. Companies are recommended to update their websites and data collection methods to avoid being penalised. Staying updated on national and state regulations is another measure suggested.

In case of associating with an agency that specialises in ensuring accuracy of customer information, brands must study its credibility and connect with some of its customers to ensure that data will remain safe when shared with a third party.

Businesses must conduct a thorough data analysis to locate customer patterns and groups. These learnings can inform marketing campaigns. In case of sending a message to a mass audience, marketers are advised to opt for an email marketing service to help maintain compliance.  

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