It lets them deliver advertising experiences with the highest possibilities of conversion.
This article states the ability of in-app advertising to attract consumer attention better than TV ads, billboards and radio segments can do. The author shares that three of four users believe their phone to be “useless” without apps. This opens up in-app marketing opportunities for marketers.
The article notes that mobile apps offer precise data that can be used to reach an audience. Through, mobile device IDs, ads can target the apps of specified individuals instead of only the web browser app.
In-app marketing can open new channels for marketers to reach their audience at the right time and place to serve them advertising experiences. This also brings with it high possibilities of conversion. The author points out that reaching in-app audiences is cost effective in comparison with desktop audiences.
[3 minute read]