Optimising syndicated content for SEO can help build brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 11, 2019, 4:03 PM UTC

Syndicated content can help brands build awareness and boost their social media following.

SEO optimised syndicated content can help brands increase their social media followers while promoting themselves as thought leaders. Ensuring that the canonical tags in the head section of the code point towards the original article can help brands to optimise their syndicated content.

Marketers should make sure that any links in their syndicated content are complete rather than being partial. Publishing their content first on the website can help brands avoid being penalised from Google for plagiarism.

The author contends that brands can establish themselves as an excellent source of information by publishing content from other sites on their websites. Brands can further increase their authority and drive traffic to their website by allowing others to syndicate their content.

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