Brands can run contests on Instagram to improve engagement and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 11, 2019, 7:18 AM UTC

Develop an Instagram and content marketing strategy to bring in sales from the social media platform.

This piece recommends steps that businesses can take to boost sales through Instagram. Before starting with product promotion, brands must optimise their Instagram account. It should contain all the required information and contact specifics to make sure that potential buyers don’t abandon the page.

Develop an Instagram marketing strategy by defining the marketing goals and follow this with a content marketing strategy. Such a plan of action can help brands assess the effectiveness of the strategy in aspects of engagement, revenue and desired brand impact.

Businesses could promote their products, hold events and contests on their Instagram profile. These efforts can help increase a brand’s followers, improve engagement, generate leads and ultimately lead to sales.

Read the original article

[5 minute read]