Companies could also take a visibility assessment to ensure consistency in tone.
The article suggests measures for establishing a B2B brand as thought leaders in the industry. The company must ensure a consistent tone across content on its social channels to increase credibility.
For this, businesses could undertake a visibility evaluation or connect with an agency to do a full assessment of the brand’s online presence. Additionally, companies could see to it that the positioning and brand messaging delivered to the media, analysts, customers and influencers is clear and concise.
This is a step towards being seen as a thought leader in the industry. The article states that 83% of B2B buyers believe that thought leadership builds trust in the organisation.
[4 minute read]