Use big images, simplify navigation to better engage website visitors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 10, 2019, 11:00 AM UTC

Sharing contact details help build legitimacy.

This article highlights some elements that are essential while designing a new modern website. The author notes building in the required amount of free space in a website design to allow for better readability of content. The distance between elements should ideally be equal.

Simplifying navigation can make browsing through the site easier for users and also urge them to stay longer on the site. Providing contact details such as an address, phone number and feedback form can earn a business the consumer’s confidence and help build legitimacy.

A search bar should also be included, preferably in the right corner of the website. Incorporating large sized images into the web design is useful for attracting and engaging visitors and in sharing a story.   

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[9 minute read]