Brands can use metadata to turn data into identifiable content to use for marketing.
An efficient metadata strategy can help brands express their content in a meaningful way to use it for marketing campaigns. While factors like quality might affect the usage of content, a right strategy can help brands make their content more identifiable and relevant to their campaigns.
Classifying content into a flat taxonomy can help marketers to make their content easily recognisable and be used across departments in the organisation. This article says connecting metadata to analytics data can further help brands measure performance metrics to reuse high performing content.
The author contends that a documented metadata strategy can be backed by others in the organisation while helping marketers to keep a log of their content catalogue. Metadata strategy can further help brands increase their consumer engagement and also promote high-value content.
[8 minute read]