Conducting an SEO audit helps brands identify their website’s weaknesses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 09, 2019, 3:29 AM UTC

An SEO audit can also identify high and low performing content pieces.

This article suggests ways in which brands can audit their blog content. Such an audit helps determine a website’s shortcomings such as broken links or web pages that lack focus keywords.

This can help brands re-evaluate their content marketing strategy to optimise as per blogging SEO, the focus of which is to incorporate trending keywords and refreshing content. Content pieces with low performance rates, as identified through the audit, can be recycled into content that engages the audience.  

Brands can reach out to the audience to ask what their preferred topics are. This allows content marketers to discover new ideas for content. Instagram, Twitter and Facebook are effective polling tools that can help get quick feedback.

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