87% of millennials are happy to watch videos that feature product demos or sponsored content.
This piece recommends that marketing strategies should include social proofs like third-party videos about the brand’s products and services. According to a study, six in 10 YouTube subscribers say they would follow advice on what to buy from their favourite content creators.
Brands can ask influencers to post videos on the usage of their products as video provides more depth and information than a social media post. However, the videos should be authentic and candid, but they should not be too prescriptive.
According to another study quoted in the article, most consumers trust online reviews as much as personal recommendations. So the author recommends brands should include social proofs like user-generated content and customer testimonials along with third-party “How-to” videos.
[11 minute read]