Marketers can use AMP-supported email to give customers real-time access to information

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2019, 2:13 AM UTC

It can also be used to gain customer information through forms and surveys.

The article suggests that retailers can use Accelerated Mobile Pages (AMP) to showcase multiple product images and also to create experiences that are engaging and personalised. This can be done by using the carousel feature.

Brands can use AMP-supported email to provide customers with real-time access to information such as popular and out of stock products, change in offers or content. Another use case is for users to choose travel dates and compare rates without leaving the website.

With AMP allowing a direct interaction with messages, it can let brands gain information from consumers through forms or surveys. The article states that using AMP in email can effectively improve a brand’s email marketing strategy.  

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