Effective internal communication can turn employees into ‘brand evangelists’ and help drive customer engagement.
This piece argues that if employees are focused and engaged, marketers can turn them into brand ambassadors. Employee engagement can also attract top talent to join the brand and lead to better products and campaigns.
Informing employees about the brand guidelines, while giving credit to their contribution, can effectively turn employees into brand advocates. This way, brands can not only build trust among their employees but also provide them with the confidence to communicate the brand message within their circles of influence.
Marketers can also increase employee engagement by collaborating with HR to motivate employees and build transparency. The author contends that keeping the sales team engaged in a mission beyond earning a commission can help drive customer engagement and maximise profit.
[6 minute read]