Brands need a long-term SEO strategy to rank in Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2019, 2:12 PM UTC

SEO strategies may require at least 4 to 12 months before brands can reap any benefit from it.

A persistent SEO strategy planned out for months or years can help brands improve their website ranking gradually. While brands can see improvements with their content and keywords, they should have a long-term SEO strategy to rank higher.

According to a report from Aherfs, only 22% of the pages ranked in the top 10 were created last year, while the most top ranked pages had been published for more than a year. Factors that can affect page rankings are the website’s age, internal and external links and basic on-page optimisation, among others.

This article says that new websites can take at least 35 to 45 weeks before seeing any results. Focusing on creating quality content and being patient about the SEO strategy can help brands build customer trust.

Read the original article

[11 minute read]