Using direct mail can help brands complement their digital efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 05, 2019, 2:46 PM UTC

Backing online ads with direct mailing efforts can be a cost-effective method for creating momentum.

In spite of the increasing use of digital in marketing, direct mails can still be used by brands to boost their online marketing efforts. Sending direct mails that are in line with online ads can help brands create awareness about their products and service effectively.

Multiple direct mail campaigns which target specific audience groups can help the brands measure the response to their campaigns. Brands can further track their direct mails by creating landing pages or direct-mail-only promo codes exclusive to the campaign.

Gathering a list of their previous consumers and narrowing them down to precise demographics can help brands get qualified leads and reduce costs. Linking new leads to the mailing list can further help brands get hold of customers that have searched for the brand on the internet.

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