New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The lead generation template can help brands gain insights about their customers.

This piece says that Facebook’s newly announced features can create new marketing opportunities for brands. With the recent focus on privacy, these features can present brands with unique marketing opportunities and new high-impact channels.

The social network giant said it would be adding lead generation templates to Ads Manager, which will allow brands to create Q&A ads to know more about the customers. Brands will be able to convert the potential consumers via the appointment booking feature, which will be built inside the messenger.

Facebook is also looking to enhance engagement by allowing users to share videos from the main site to its messenger. The author contends that this feature will let brands share additional insights with customers via chat and also use it as a new webinar platform.

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[7 minute read]

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