Brands could use affiliate marketing to boost traffic and get new customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 05, 2019, 11:30 AM UTC

Using affiliate programs to promote products can incentivise bloggers through small commissions made per sale.

This article makes recommendations on executing actionable viral marketing strategies to reach an audience. Affiliate marketing is a way to drive traffic and acquire customers.

Using affiliate programs such as Share a Sale and Impact can let bloggers earn a small commission for every sale they make as they promote a product. The author suggests that while launching a product, brands could promote it to everyone they know.

For this, businesses can get email addresses of their LinkedIn connections and reach out to them to share the new product. Marketers should offer free products or a fee to relevant bloggers to secure external product reviews that can help the business drive exponential sales.

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