SMB’s can stay competitive by leveraging data and adopting new technologies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 04, 2019, 6:14 PM UTC

A deep understanding of consumers, along with personalised content, can allow SMBs to compete with larger organisations.

This piece says that small medium businesses (SMBs) should adopt technology and leverage the data they possess to stay competitive in the digital age. This adaption will let them optimise their growth, accelerate growth and help create value for consumers.

The author contends that adopting a unified system can help SMBs optimise costs and provide a seamless service across platforms. SMBs can also increase their consumer engagement and brand loyalty by identifying the essential requirements to tailor personalised marketing messages.

SMBs should use data to create self-learning systems that deliver personalised digital solutions to consumers. They can further use data analytics to gain insights about their customer behaviour to provide engaging content to consumers.

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