New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Cart abandonment messages can be used to improve engagement.

This article makes recommendations about developing ecommerce websites that generate engagement and traffic. The author suggests “reconverting” existing customers through targeting. According to Bain, repeat customers tend to spend 67% more than new customers.

Brands can use videos in their product pages as a way to build trust in consumers. Videos can be used to display the product. The piece suggests using trust marks and badges as they help build trust and credibility.

Providing a money back guarantee can reassure customers about their purchases. Sending cart abandonment messages can make customers feel valued and might entice them back to complete their purchase.

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[9 minute read] 

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