21% more Americans are expected to use third-party food delivery apps in 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 04, 2019, 9:06 AM UTC

DoorDash is the leading third-party food delivery app with a 27.6% share of the market

This piece cites an eMarketer report stating that 38 million Americans will use one of the third-party food delivery apps in 2019, a growth of 21% over 2018. The number of Americans using food delivery apps is expected to reach nearly 59.5 million by 2023.

This article states that by 2023, a little less than one-quarter of all smartphone users will be app-users, as compared to 16.3% this year. However, despite the growth projections, some restaurants have been complaining about being charged high fees by third-party food delivery companies.

eMarketer’s Nazmul Islam said that the food-delivery app companies are “continuing to expand and develop new partnerships”. It is expected to offer customers more options, which would lead to user growth. 

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