Using low-volume keywords allows businesses to generate traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 03, 2019, 7:46 AM UTC

Low-volume terms can increase conversion, which can even offset the cost of content.

This article states the importance of incorporating low-volume keywords, which are high in value. These allow targeting the terms relevant to the audience, increasing the chances of conversion.

The use of low-volume keywords can help brands generate interest around a small or new niche. In certain instances, with enough conversion, these keywords can also offset the content costs.

Additionally, companies can profit from using low-volume “buying” keywords that draw in users that are ready to purchase from the brand or are ready to work with them. The author recommends aiming for a wide variety of low volume terms or using many variations of the same “parent” term.

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[5 minute read]