Features that encourage discovery and sharing can help Facebook’s Watch video platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 03, 2019, 7:50 AM UTC

720 million Facebook users spend one minute each month in its in-app video platform Watch.

Social networks and video streaming platforms including YouTube are striving to stand out in providing original video streaming. But the author argues that Facebook’s immense existing user-base and its ability to introduce new features gives it an edge.

The author contends that Facebook should focus on its core strengths of social networking and continue investing in original programming and entertainment partnerships. Its feature of ranking and suggesting videos based on their popularity with friends can help original videos transform into a “must-see entertainment”.

However, this piece suggests marketers and advertisers to create more engaging content at large. The author also states that further innovation can help Facebook push discovery and sharing and help win more audiences for its Watch video platform.

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