New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Bots can be used effectively for both inbound and outbound marketing.

This piece says that marketers should incentivise their chatbot users with exclusive content experiences like offering exclusive presale access. The link to messenger bot should be “platform agnostic”, redirecting desktop users and mobile devices according to the platform.

With increasingly more businesses using Facebook Messenger to connect with their audiences, marketers should set up “Click-to-Messenger ads”. These CTA’s can help businesses streamline their customer journeys and generate more leads and drive traffic directly to Messenger from the news feed.

Marketers can boost their bot links through short-form video content posts on Facebook and other channels like Instagram and email campaigns. Further submitting the Messenger Bot to Facebook’s Discover tab can help with enhanced visibility.

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[15 minute read]

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