Language and tone of video content must be consistent with brand message

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2019, 3:02 AM UTC

Colour and text fonts should also be the same as in the logo and website.

This article highlights the importance of video noting that Facebook executives expect the platform to be all video in the coming five years. The author suggests ways in which businesses can develop videos, while staying true to their brand.

Marketers must ensure that the language and tone of the brand must maintain its consistency in video. Brands must subtly include their logo or put the logo at the end of the video to aid brand recognition.

While creating videos, companies must make sure that the colours and text fonts are the same as used in the logo and the website to preserve consistency. The content of the video must be relevant to the brand or the company’s key messages.

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