Up to date data can improve the quality of a sales experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 28, 2019, 4:47 PM UTC

Businesses must look to have GDPR-compliant data sources.

For data resources to be valuable and valued, companies must set up a robust process which could be responsible for keeping data up to date. The author adds that currently most sales teams are using data that is about 60% out of date.

Irrespective of whether a data source is internal or external, businesses must focus on proven compliance processes. This ranges from correct data sourcing to privacy impact assessments. Additionally, having GDPR -compliant data sources is essential.

To keep data up to date, the author recommends using Revenue AI technology to locate and target stale data in real-time. This, combined with human intelligence, can ensure an accurate and up to date database. These measures would make sure that businesses can improve the quality of their sales experience by leveraging current and accurate CRM data.  

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