Personalised emails and rewards can help brands create better marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2019, 4:02 PM UTC

Offering special discounts and points can help increase average order value.

Brands can create a personalised email marketing campaign by using a CRM tool and sending emails according to consumer preferences. For customers spending more on purchases, brands can offer incentives to increase their average order value and generate additional revenue.

This piece says that by rewarding loyal consumers with discounts through emails can help marketers nurture a better customer relationship. A customised landing page and offering information to customers at every stage of the consumer journey can push further conversions.

The author contends that setting up an automatic email with incentives for abandoned carts can help persuade customers to complete their transactions. Providing gift-cards or promotional codes through emails can incentivise inactive customers to make a purchase.

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[6 minute read]