Monitoring online comments can improve brand reputation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2019, 4:57 AM UTC

Positive reviews open up opportunities for engagement.

This article notes that businesses that monitor and respond to online comments can improve their sales and brand reputation. The author suggests ways in which brands can manage online reviews.

The piece recommends setting up internal processes to monitor online reputation. A relevant supervisor could be consulted before responding to a negative customer review. Using a monitoring platform can give brands access to reviews from multiple sources. These platforms can be used to send emails or SMS messages to consumers encouraging them to leave a review after making a purchase.

The author also recommends leveraging positive reviews as SEO anchors on the home and sales pages of the website. The positive reviews and customer testimonials can be bundled up and hosted on a pillar page on the website. This can also help build keyword authority.   

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[6 minute read]