Instagram ads with simple structure and clear CTA can improve conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2019, 12:30 PM UTC

The social network has a billion monthly active users and over 500 million daily active users for Stories.

This article recommends marketers should use a combination of videos and images for Instagram ad placements. A professional image, added text overlays, GIFs and stickers can help marketers create attractive Instagram ads along with enabling marketers to repurpose the same content for Facebook post.

This piece says that images and videos with less than 20% text perform better than posts with more text. Also, for beginners looking to create new video ads, natively created stories are a great option.

The author suggests marketers should make sure that Stories ads have an easy-to-follow structure and clearly shows call-to-action instructions. Marketers should clearly mention what action they would like viewers to follow, like “Swipe up to shop”.

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[15 minute read]