Companies should review their data collection policies to prepare for customer privacy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 21, 2019, 4:00 AM UTC

This can let them determine whether they are doing enough to comply with privacy regulations.

Both GDPR and the California Consumer Protection Act (CCPA) will have an impact on marketing. The author recommends that brands must be proactive in evaluating their readiness to comply with privacy regulations.

The first step would be to check the existing data collection and privacy policies to understand whether the efforts a business is taking to comply with regulations would be enough. This can be followed by conducting a data collection audit in every department of the company to determine whether the data in question is actually required or not.

Running a “CCPA drill” can also let businesses identify if they’re ready to comply. The author also recommends reviewing the requirements for CCPA and GDPR.

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