Yahoo! reported that user interaction with AR ads in its mail app led to 25 times better results over traditional banners.
The author argues that spatial computing represents the next significant shift after mobile phones in the last decade, and the internet before that. Spatial computing bridges the virtual world with the real world and empowers creators to redefine how people live, work, consume and communicate.
Whether its AR, VR or XR, 3D content in advertisements is creating enhanced engagement, leading to significant growth in sales volume. According to the article, market research company Emarketer said that the spend on AR ads would triple from $420 million in 2018 to $1.2 billion in 2020.
XR will evolve in a similar manner as mobile and internet did over the past few years. The author contends that advertisers will need to invest more on the technological infrastructure to foster engagement as well as sales.
[7 minute read]